Going into the weekend of the 19th October, the month had been pretty much the same as most of September— where we were in the unfamiliar position of grinding out a profit. So unfamiliar in fact, that almost 20% of people left the service. While I often point to the P&Ls - which now show 137 months of transparent and tracked profit - as a reason to sign up, I can also now bizarrely point to those leavers as a new and even more significant reason to sign up. This is because these people were clearly sports bettors who had absolutely zero grasp of the reality of sports betting, and who signed up for an unrealistic win percentage. Yet, I managed to hold onto to most of these guys for long-term period of time with my results— years in some cases. As soon as we hit a rare period of grinding out a profit, it was so new and unfamiliar to them, that they decided to part ways with the service. This should currently leave us with what is primarily a core of knowledgeable cliental, while knowing that new people will always join us and leavers will return when they realise the grass is certainly not greener on X or whatever they now turn to.

From October 19th, we suddenly went on an upward trajectory - beginning with a huge weekend - and ended up going from just £102 up going into the 19th October, to finishing £1190 up for the month, while still having a miracle Hail Mary from the Washington Commanders go against us, which turned NFL Week 8 into our first losing week in the NFL since the disaster that was Week 2. The beginning of the strong finish to the month was heavily aided by us going 20-4-2 on Soccer on Saturday the 19th. This is sometimes what a month needs to get into the black. While we all prefer to be consistently making a profit for 20+ days a month, sometimes you will be grinding things out, living with bad beats (and we had 6 months worth) and then waiting for things to go your way.

Given the number bad beats that we had go against us - including two scenarios where the hedges were available at over 100/1 - I’m more than content with the capping, which has been far better than the results indicate— given that we were in positions to win far more plays than we did. What I haven’t been happy with is the hedging. A more investor based approach would tie in with a more conservative approach to hedging, and that’s something that we will look at moving forward until we fully feel we are out of this period where there is an over-reliance on big cards or big runs to get us into a positive position on our P&L sheet.

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